85 million Yuan or about 200000 euros when it cost in Germany than 94

In February, they had not been able to see that a few shots of the car, but had immediately passed the first orders at their dealerships in Beijing or Shanghai. Two months later, wealthy Chinese buyers have discovered yesterday, world preview, the Panamera, the new sedan four seat Coupe Porsche. The German manufacturer chose the Shanghai auto show to celebrate its entry in this segment the Maserati Quattroporte and Mercedes-Benz CLS. "With this launch in China, we want to highlight the great vitality of the Chinese market," insists Michael Baumann, the spokesman for the group, who pointed out that China is now the third market of his group, after the United States and the Germany.

Despite the beginning of the crisis in the country, Porsche has recorded on the fiscal year running from August 2007 to July 2008 an increase of 145 of its sales in China, with 7.600 vehicles passed over this period. Between August 2008 and January 2009, more than 4,000 Porsche were sold in the country. "We largely at the level of last year when, on a global scale, our sales have fallen by 27," point Michael Baumann.

Generous champagne

Shanghai, all the brands of high end vehicles deployed spectacular stands for surf high resilience of this segment of the market in the country. Rosé champagne is used generously to VIP customers invited to days press, before opening to the public tomorrow. "Of course, we just felt the end of 2008 crisis, but sales are still at a very good level", confirms Enrico Fois of AC Schnitzer, a group specializing in the preparation of BMW and Mini. It launches this year a showroom and a workshop in Beijing for closer to its clients ready to pay an additional 20 to 30 on a custom vehicle. On its neighboring stand, BMW has announced an increase of 14 of its sales, annual slipped in the first quarter, when Mercedes claims, he thrust of 30 over the same period and expected many of the launch this month of the Smart in the country.

If they have been very slightly affected by the economic downturn the growth China "fell" to 6.8 in the last quarter of 2008 and to 6.1 in the first quarter of 2009, foreign automakers high-end have particularly suffered, last year, of the increase in consumption taxes imposed on their large displacements. Officially seeking to encourage sales of low emission vehicles, authorities have indirectly added more of 10,000 euros the price of the most avid sports car fuel.

In China, the Panamera will be commercialized, from January 2010, at a price of 1.85 million Yuan, or about 200,000 euros, when it cost in Germany than 94.000 EUR. "Even for the customers of a certain level, these taxes were a psychological brake, said Stephan Winkelmann, President and CEO of Lamborghini." But we are however back on good trends. "The mythical mark of Sant'Agata Bolognese, which has delivered 72 cars in the country in 2008, plans to double its number of dealerships in China this year.