The rumors of my death are greatly exaggerated

The rumors of my death are greatly exaggerated... "Steve Jobs was joking as follows about his State of health last autumn, during his last public release, where it appeared very odour. The humour of the guru to Apple and experts of its medical care apparently had reason, once again, of disease. Graft liver there is a little more than two months, the emblematic CEO of the Group at Apple was seen at the California headquarters of Apple last Monday. And after six months of absence, he should find officially Cuppertino Office these days. According to his doctors at the Hospital of Memphis, where it does operate, Steve Jobs, who had already been treated five years ago for cancer of the pancreas, "get well". And, in fifty-four years, her prognosis would be "excellent".

The return of the prodigal son of American high-tech, which will work to part-time, will be obviously scanned scrutiny by all observers as the image of the company is intimately linked to that of its founder. But we really realized since January that Steve Jobs heading over Apple daily and that the faithful Tim Cook was the acting In Silicon Valley, observers are formal: the answer is no. The fact is the Affairs of the company are never as well worn. Two numbers: the new iPhone 3GS sold more than 1 million copies in one weekend for launch on June 19, and since the beginning of the year, the action jumped by 66.

Successful transition from Tim Cook

Therefore, the absence of Steve Jobs has not prevented Apple transformed the marketing of its new phone to any global event. The presentation that made Philip Schiller, the honcho of marketing, at the Apple Developer Conference in San Francisco, almost equalled that of the master. And industrial sector who work with Apple underline that the development of new products and applications continued in recent months without significant concern.

Apple is in part the successful transition to Tim Cook, the Managing Director (COO) of the group, who had already assured the transition during the two months where his boss was operate a tumor in the pancreas, in 2004. And, today, some analysts American, always eager to move from one extreme to the other, have already made the true pattern of Apple. "Today, the loss of Tim Cook be more damaging than that of Steve Jobs to Apple", is not afraid to say Gene Munster of Piper Jaffray, one of the most listened.

Questions remain

But all is perhaps not so simple. While it is true that Apple has very well managed the first half of elapsed and that the New York Stock Exchange remained calm, perhaps because the situation was experienced as an acting. And that Steve Jobs continued behind the scenes, to pull a few strings, despite its new surgery and a State of health of the more precarious. On the merits, some questions remain: despite their talent Manager, current leaders of the company have the vision and the maestria of their charismatic patron to keep Apple in the firmament of high technology

The answer is that it will be well. Nobody expects more now that Steve Jobs return to the normal activities of a President and CEO of international group, is constantly at the forefront of the news and the need to innovate, even to reinvent itself. On the contrary, it should quickly not only become the patron of the Board of Directors and its succession in favour of Tim Cook, capable of quickly joining the board of Apple.

Strategy and the "vision", it has been major to have fear, say observers of Silicon Valley. All the leaders of Apple are aware that the strength of the model of Apple comes, addition to the intrinsic quality of new products, in this capacity for rapid innovation provides integration between software and hardware. Unique in the sector. This will be, certainly, the main legacy that will leave the son prodigal of Apple when it will really be hand. A day or the other.